Essays about: "service marketing mix in tourism industry"

Found 2 essays containing the words service marketing mix in tourism industry.

1. 1. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Xuying Xie; [2007]
   Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

   Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE

3. 2. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Hossain Md. Jakir; [2006]
   Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

   Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE