Essays about: "shanghai disney"

Found 2 essays containing the words shanghai disney.

  1. 1. Marketing Strategic Change in Expansionof Disneyland : Cases Study of Disneyland's Overseas Expansion in Shanghai

    University essay from IHH, Företagsekonomi

    Author : Li Zhu; Dan Xu; [2010]
    Keywords : ;

    Abstract : Problem: The international theme park industry is growing but is also facing a series of bottleneck problems. Disneyland as one of the most famous theme parks, is trying to expand its kingdom to China. READ MORE

  3. 2. Mickey Mouse goes to Shanghai

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Yi Xu; [2010]
    Keywords : Economic growth and labour market in Shanghai; Disney; Business and Economics;

    Abstract : This thesis reports on the present situation of the five existing Disney theme parks and the performance of Shanghai — the city where the next Disney resort will be located is. The ownership and management of Disney Resorts is seen in relation to the financial result. READ MORE