Essays about: "small business during pandemic"

Showing result 21 - 25 of 29 essays containing the words small business during pandemic.

  1. 21. The opportunities of SMEs in the context of digital business : A qualitative study in the COVID-19 era

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Liqaa Aladhadh; [2021]
    Keywords : Internationalization; SMEs; Digitalization; Business Opportunities; COVID-19; Digital Business.;

    Abstract : Research Purpose: The purpose of this paper is to identify the opportunities that COVID-19 crisis has created for SMEs, in particular those involving digital technologies. I also describe and how SMEs can improve their functionality, efficiency accessibility and sales by using these technologies for internationalization. READ MORE

  3. 22. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elvira Lundell; Zsófia Varga; [2021]
    Keywords : Economic Crisis; COVID-19; SMEs; Crisis Management; Marketing Innovation;

    Abstract : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. READ MORE

  4. 23. Development of a Proactive Supply Risk Management Model

    University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

    Author : Albin Melin; Jesper Jensen Ehlers; [2021]
    Keywords : Supply Risk Management; SRM; Supply Chain Management; Swedish Agrifood Industry; Multiple Case Study; Constructive Research; Technology and Engineering; Business and Economics;

    Abstract : Supply risk management (SRM) is a well-established aspect in the field of supply chain management (SCM) that has gained even more relevance due to the ongoing covid-19 pandemic. Many articles have been published relating to the topic, such as Norrman and Jansson (2004) and Zsidisin (2003a). READ MORE

  5. 24. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maiful Begum; Dang Hong Thai; [2020]
    Keywords : SME; IT sector; Growth; Growth Stages; Resources;

    Abstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE

  6. 25. Restaurant industry's response to Covid-19

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikoleta Mircheva; Barbara Plompen; Milan Wynants; [2020]
    Keywords : Strategic Brand Management; Restaurant Industry; Brand Trust; Brand Reputation; Customer Relationship; CSR; Covid-19 Pandemic; International Dimensions; Business and Economics;

    Abstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE