Essays about: "small business during pandemic"

Showing result 16 - 20 of 29 essays containing the words small business during pandemic.

1. 16. Home Office and Organisational Culture: Exploring the Impact of a Sudden Shift

   University essay from Göteborgs universitet/Graduate School

   Author : Beeke Krohn; Henrik Bing; [2021-06-28]
   Keywords : Organisational Culture; home office; MNE;

   Abstract : Organisational culture is a well-established topic within research, how employees' interaction on a daily basis creates a commonality in behaviour and way of thinking. The Covid-19 pandemic forced many organisations into a sudden shift to home office, in which employee contact became severely restricted. READ MORE

3. 17. Event Industry during COVID-19 Pandemic in Sweden; Impact, Recovery and Future Trends

   University essay from Södertörns högskola/Turismvetenskap

   Author : Parisa Rouhi Khorasani; [2021]
   Keywords : Event industry; COVID-19 pandemic; Sweden; impact; virtual events; hybrid events; coping strategy; recovery.;

   Abstract : Tourism industry is one of the hardest hits by the COVID-19 pandemic outbreak, Event industry as an important stakeholder of tourism has been fiercely damaged globally. In this study the impact of COVID-19 pandemic on the event industry businesses in Sweden, their methods of coping with this situation and the recovery plans will be evaluated. READ MORE

4. 18. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

5. 19. How companies use social media marketing to acquire new customers in times of crisis

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Henry Nielsen; Katja Schildknecht; [2021]
   Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

   Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE

6. 20. A Study of How the COVID-19 Pandemic Impacts Swedish SMEs’ Internal Communication

   University essay from Södertörns högskola/Företagsekonomi

   Author : Stina Obrovac Sandqvist; Linda Åberg; [2021]
   Keywords : Internal Communication; Leadership; Organizational Climate; SMEs; COVID-19; Intern Kommunikation; Ledarskap; Företagsklimat; SMFs; COVID-19;

   Abstract : A popular area that has increased in interest within the literature of International Business has lately been devoted to the field of international small and medium-sized enterprises (SMEs). Parallelly, the literature concerning uncertainties and crises has also grown, particularly regarding coronavirus disease 2019 (COVID-19). READ MORE