Essays about: "social cognitive theory of mass communication"

Found 2 essays containing the words social cognitive theory of mass communication.

1. 1. Filmmakers’ interpretation of environmental science fiction : an exploration of how movies can be used for change making

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Sara Gustavsson; [2021]
   Keywords : environmental communication; science fiction; cinematic storytelling; storytelling; futuristic science fiction; environmental science fiction; social cognitive theory of mass communication; Albert Bandura;

   Abstract : We are now living within the reality of the worst environmental crisis mankind has ever seen and some modes within environmental communication are struggling to help us create change. In recent decade, there has been a growing interest in using storytelling for sustainable change. READ MORE

3. 2. Networks and Weaponless Wars. Information Operations Content Dissemination via the Blogosphere

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Gustav Béen; [2011]
   Keywords : network theory; media strata; operations security; electronic warfare; PSYOPS; Info Ops; information operations; cyber war; psychological warfare; BlogTrackers; WWW; Internet; public opinion; mass media; influence; communications; influential bloggers; blog influence; blogosphere; bloggers; Blogs; social networks.; media readiness; participatory journalism; citizen journalism; Social Sciences;

   Abstract : This study advances a broad analytical perspective intended to critically evaluate the predominant definitions of information operations (IO). The prevalent concepts of IO are challenged due to their reliance on unidirectional communication flow models that cannot account for the characteristics of produsage media, nor the culturally specific, interpersonally contextualized sense making processes of reception. READ MORE