Essays about: "influential bloggers"

Showing result 1 - 5 of 7 essays containing the words influential bloggers.

  1. 1. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Strömberg; William Julian Robert Vångell; [2018]
    Keywords : Social media advertising; Instagram; men s fashion; snapshots; aesthetics;

    Abstract : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. READ MORE

  3. 2. A Quantative Study of Social Media Echo Chambers

    University essay from Uppsala universitet/Matematiska institutionen

    Author : Joakim Johansson; [2018]
    Keywords : ;

    Abstract : The changing online environment - where the breadth of the information we are exposed to is algorithmically narrowed - has raised concerns about the creation of "echo chambers"; in which individuals are exposed mainly to information already in alignment with their preconceived ideas and opinions. This thesis explores the role of Twitter as a social media and as an information network, and investigates if exposure to and participation in political discussions resembles echo chambers. READ MORE

  4. 3. Common Practices in Blogger Relations - An Exploratory Research on Structures, Dynamics and Dependencies

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daniela Weltz; [2016]
    Keywords : blogger relations; influencer relations; interdependence; professional blogger; PR agencies; Social Sciences;

    Abstract : The blogosphere recently experiences an increasing attention by PR practice which engages in blogger relations to target bloggers as influential online gate-keepers. Bloggers thereby are given numerous possibilities to make use of their authenticity and credibility, and endorse brands through collaborations with PR. READ MORE

  5. 4. Blog Influence on Consumer Information Search : From a Consumer’s Perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Charlotta Hellström; Emma Hammer; Emma Martin; [2015]
    Keywords : Blog marketing; information search; blog characteristics; blog influence; consumer behavior; online information; online communication;

    Abstract : Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström & Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty & Smith, 1987; Schmidt & Spreng, 1996). The Internet has greatly impacted the way consumers search for information (Peterson & Merino, 2003). READ MORE

  6. 5. Why Egypt, but not Tunisia?

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Edgar Mannheimer; [2014]
    Keywords : Egypt; Tunisia; Democratization; Transition; Authoritarianism; Law and Political Science;

    Abstract : The purpose of this paper is to explain why Egypt’s transition from authoritarianism has so-far failed, while Tunisia’s is still moving forward. By using relevant theories within the field of democratization and transitology, this study examines three crucial differences in the two cases, which explain the difference in their respective outcomes. READ MORE