Essays about: "sony ericsson analysis"

Showing result 1 - 5 of 15 essays containing the words sony ericsson analysis.

1. 1. Investigation of Customer-Driven Innovation

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Ikram Ullah; Muhammad Ayaz; [2013]
   Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

   Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

3. 2. Global Warming Potential of a Smartphone : Using Life Cycle Assessment Methodology

   University essay from KTH/Industriell ekologi

   Author : Elif Mine Ercan; [2013]
   Keywords : ;

   Abstract : The global development and usage of smartphones are rapidly increasing. Further, the high capacity and functionality of these devices indicate high technological manufacturing processes and complex supply chains. Thus it is of interest to investigate the potential environmental impacts of a smartphone, from a life cycle perspective. READ MORE

4. 3. Brand loyalty in Smartphone

   University essay from Företagsekonomiska institutionen

   Author : Mulugeta Z Forsido; [2012]
   Keywords : Smartphone; Brand loyalty; Customer satisfaction; Perceived quality; Brand image; Brand switching cost; Customer product involvement; Sweden;

   Abstract : Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. READ MORE

5. 4. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

6. 5. GSM Technology and Telecoms in Sweden: The Story of Innovation and Industrial Transformation

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Tatiana Pyshkina; [2011]
   Keywords : GSM; telecommunications industry; general purpose technology; Sweden; Business and Economics;

   Abstract : The main research interest of this study is to explain how GSM technology transformed telecommunications industry in Sweden in terms of: a. prices, b. products and services, and c. new industry directions. READ MORE