Essays about: "south Africa marketing"

Showing result 1 - 5 of 16 essays containing the words south Africa marketing.

  1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    University essay from

    Author : Daniel Neate; [2022]
    Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

  3. 2. Practices for co-productive planning modes: Urban development in Cape Town : A case study based on the implementation of a design and building development incubator

    University essay from KTH/Urbana och regionala studier

    Author : Idil Warsame; [2019]
    Keywords : Co-production; spatial planning; housing; urban development; informal settlements; small-scale; local communities;

    Abstract : Together with a steadily increasing urban population, South Africa and the city of Cape Town is facing continuously expanding informal settlements and communities with no access to basic human services or adequate housing. There’s an urgent need to design, plan and implement alternative and creative approaches to help stimulate an equal, inclusive and sustainable urban development and strategic spatial planning. READ MORE

  4. 3. Alcohol advertising : A Minor Field Study in Cape Town.

    University essay from Högskolan Dalarna/Bildproduktion

    Author : Pavlina Arsova; [2018]
    Keywords : Advertise agency; alcohol advertising; sustainable marketing; ethics; moral myopia; moral;

    Abstract : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. READ MORE

  5. 4. The use of country of origin information in marketing communications strategies used by South African wine exporting companies in foreign markets

    University essay from SLU/Dept. of Economics

    Author : André Nkili Fouda; [2015]
    Keywords : communications strategies; promotion; country of origin; South African wine;

    Abstract : The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by providing information through email and telephone interviews. READ MORE

  6. 5. Mobile Money in developing markets : What should Mobile Money providers consider when trying to drive activity from the already registered user base?

    University essay from KTH/Hållbarhet och industriell dynamik

    Author : Milad Fallah; Johanna Luo; [2014]
    Keywords : Mobile money; user activity; marketing strategies; agent strategies; product offering and development; resource evaluation; Mobilbetalningar; användaraktivitet; marknadsföringsstrategier; agentstrategier; produkterbjundande och produktutveckling; resursutvärdering;

    Abstract : For the past decade, there has been many innovations made to the mobile phone and new features such as payments have been added to the mobile phone’s capabilities. East Africa is the region with the fastest uptake and highest adoption rates of mobile money in the world. READ MORE