Tracking and Serving Geolocated Ads, Load Balancing, and Scaling of Server Resources

Abstract: This thesis explores the creation of a scaling, containerized, advertisement server that will be used by Gold Town Games AB to better integrate ads into their application(s). The server is built as a Docker image that will be used to create server instances on AWS Elastic Container Service for automatic scaling and server resource configuration. The server was created with the intention that GTG will have full control over what advertisements are shown in their application(s) and to seamlessly integrate sponsored logos onto jerseys or sports fields. This will not only serve as a source of income with advertisers paying for ad space, but it will also make the game elements more realistic as we have come to expect teams and stadiums to be sponsored and plastered with company logos. Another important part when displaying advertisement is to track statistics for the ads, since without a way to show advertisers that their ads are shown and that they are generating engagement it is very hard to sell the ad space.