Essays about: "sports"

Showing result 6 - 10 of 847 essays containing the word sports.

  1. 6. Predicting Counter-Strike Matches using Machine Learning Models

    University essay from Lunds universitet/Statistiska institutionen

    Author : Erik Broms; William Nordansjö; [2024]
    Keywords : Mathematics and Statistics;

    Abstract : Sports betting is a widespread industry where predictive modeling play a big role. The goal of this thesis is to explore the possibilities of machine learning within the realm of e-sport prediction. The data used for this thesis is publicly available data was recorded over a three year period. READ MORE

  3. 7. “I need the sea because it teaches me” A qualitative case study on the current integration of ocean literacy in surf education and what actors and factors can influence surf instructors in Lisbon, Portugal.

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Lina Dahl; [2023-10-18]
    Keywords : Ocean literacy; ocean sustainability; blue space activity; surfing; theory of social connection; Penta Helix model;

    Abstract : Ocean sustainability is more prevalent than ever. With our oceans degrading at rapid speeds many states and organizations turn to increasing ocean literacy in populations as a way of ensuring sustainable behaviors. READ MORE

  4. 8. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  5. 9. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  6. 10. “It’s not like I can stop consuming football” - How consumers through moral decoupling support a sports event conducting unethical behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Izabella Lipovac; Rebecka Johansson; [2023-07-03]
    Keywords : Moral decoupling; moral coupling; sports events; unethical behavior; moral judgment; attachment; moral emotions;

    Abstract : Using the case of the 2022 Fifa World Cup, this study develops the notion of moral decoupling, a reasoning process that separates moral judgment and performance judgment. This separation allows consumers to condemn unethical behavior performed by companies and public figures while simultaneously continuing to offer them support. READ MORE