Essays about: "strategic alliances"
Showing result 6 - 10 of 81 essays containing the words strategic alliances.
-
6. Climate Action, Now? : A Comparative Case Study of Protests from the Early Dutch Environmental Movement to Protests from the Contemporary Dutch Environmental Movement
University essay from Uppsala universitet/Teologiska institutionenAbstract : This study compares repertoire and framing between two protests in the early Dutch environmental movement and two protests in the modern Dutch environmental movement. The aim of the study is to find differences and similarities between the two time periods the protests take place in. READ MORE
-
7. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE
-
8. “The natural evolution of non-alignment” A qualitative case study of how Sweden’s identity as non-aligned is reconstructed through narratives in a changing security context
University essay from Göteborgs universitet/Institutionen för globala studierAbstract : Sweden’s defence policy is characterized by non-alignment, which historically has meant avoiding military alliances to stay neutral in war. This policy of non-alignment is over 200 years old and deeply ingrained into Swedish national identity. READ MORE
-
9. The relationship between sports marketing & consumers purchase intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm Sohrab Haidari Viktor Nilsson (95/11/02) (93/01/08) (96/02/26) Title: The relationship between sports marketing and consumer purchase intention. Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent, Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at sponsored events? Purpose: Explore the sports marketing at sponsoring events and investigating whether the result of strategic alliances such as sponsorship activities at events are leading the consumer of the event into becoming consumers of the companies’ brands. READ MORE
-
10. The Role of Institutional Distance in Nordic-Baltic Strategic Alliances
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : As it appears that the Nordic and Baltic countries share both similarities and differences in institutional environments, the potential role of it on cross-border cooperation is ambiguous. The aim of this study was to investigate the role of the distance in Nordic-Baltic strategic alliances. READ MORE
