Essays about: "strategic communication."

Showing result 26 - 30 of 543 essays containing the words strategic communication..

1. 26. The Swedish way : How can employees be included in internal communication during a crisis?

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Maria-Helena Bringeskog Miller; Lina Cederlöf Lundgren; [2023]
   Keywords : COVID-19 pandemic; internal crisis communication; higher education; crisis management; coworkership; communication channels; higher education; employee inclusion;

   Abstract : This thesis is focused on internal crisis communication during the Covid-19 pandemic at the medical faculty of a major Swedish university (MSU). This thesis aims to examine how the use of internal communication channels at MSU contributed to including employees in internal crisis communication during the COVID-19 pandemic. READ MORE

3. 27. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

   University essay from

   Author : Annie Elwin Segolsson; [2023]
   Keywords : Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

   Abstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE

4. 28. Assessing the Technological Landscape: ICT Tools and Technologies for Citizen-Government Communication and Their Level of Maturity

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Jean-Marc Kazadi Katembwe; [2023]
   Keywords : Systematic literature review; Transformational Government; ICT Tools and Technologies; Public values; Citizens issues; Maturity Level;

   Abstract : In today's rapidly evolving digital age, the relationship between citizens and government entities has undergone a transformative shift, primarily facilitated by Information and Communication Technologies (ICT). Transformational Government (T-Gov) is considered a technological innovation and a shift to a new entrepreneurial culture from inefficient, unaccountable bureaucracy generally observed within public organizations. READ MORE

5. 29. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

6. 30. Strategic Spatial Planning in an Evolving Governance Structure : Decolonizing Planning in Namibia

   University essay from Blekinge Tekniska Högskola/Institutionen för fysisk planering

   Author : Tove Söder; [2023]
   Keywords : Namibia; Strategic Spatial Planning SSP ; planning process; decentralization; policy implementation; post-colonial; urban sprawl; spatial planning; strategy implementation; strategy-making;

   Abstract : This research explores the challenges the Namibian government faces in the planning process when implementing policies for strategic spatial planning (SSP). The study considers the entire Namibian planning process which primarily is governed top-down but has since independence adopted policies to decentralize power. READ MORE