Essays about: "strategic communication."

Showing result 16 - 20 of 543 essays containing the words strategic communication..

  1. 16. Sweden – “a Safe Haven” for Terrorists? : Investigating the Strategic Elements in Türkiye’s Narrative of Sweden During the NATO Accession Process

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Theo Tsappos; [2023]
    Keywords : Strategic narrative; narrative; Türkiye; Sweden; NATO; terrorism; PKK; deliberate; strategic communication;

    Abstract : How states narrate the world, their own policies and convey their story of events to a growing extent conditions the responses of others and the trajectory of political discussions. While storytelling is increasingly prevalent as a way of exerting influence in the political spheres of today, wider understanding of its practical manifestations is limited to a handful of actors. READ MORE

  3. 17. Narratives for Climate Change Communication in Official Policy Reviews and Suggested Improvements to Aid Sustainable Energy Transition

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Paula Tamussino; [2023]
    Keywords : Sustainable Development; Climate Change Communication; Narrative Research; Strategic Narratives;

    Abstract : There is a considerable gap between what scientists argue is necessary to avoid the most dramatic consequences of climate change and what governments around the world are currently achieving with their mitigation strategies and national pledges. This is partly due to the general inability to communicate solutions to climate change in a desirable way. READ MORE

  4. 18. Aligning Business Intelligence initiatives with business strategies : Identifying alignment challenges and mitigators in SMEs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anton Börjesson; [2023]
    Keywords : Business intelligence; SMEs; IT and business alignment; IT alignment challenges; Business Intelligence; SMF; IT och affärsanpassning; Utmaningar med IT-anpassning;

    Abstract : Purpose: The purpose of this study is to enrich the literature, by increasing the understanding of how business intelligence (BI) initiatives can be aligned with the business strategy in small and medium enterprises (SMEs). Thus, prior research is insufficient in terms of BI and IT alignment research in SMEs. READ MORE

  5. 19. How to Make a Narrative Fly?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kevin Fritz; [2023]
    Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

  6. 20. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alessandra Sossini; [2023]
    Keywords : employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

    Abstract : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. READ MORE