Essays about: "strategic communication."

Showing result 31 - 35 of 543 essays containing the words strategic communication..

1. 31. Harvesting Innovation : Strategic Planning for Technological Advancements and Regulatory Changes in Swedish Agriculture

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Kajsa Hagberg; Emma Stakston; Annika Tebaay; [2023]
   Keywords : Strategic planning; GE technology; CRISPR-Cas9; Agriculture; Regulatory changes;

   Abstract : Strategic management is crucial for organizational success in today's volatile business environment, and yet, underutilized within agricultural businesses. The agricultural industry is facing rapid change with the introduction of new GM technologies, such as CRISPR-Cas9, and following regulations. READ MORE

3. 32. A Case Study on How Institutional Pressures and Stakeholder Interaction Impacts Firms' Balancing of Profit and Sustainable Activities

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Klara Eriksson; Henna Lakhwani; [2023]
   Keywords : Institutional pressures; stakeholder interaction; sustainable development; corporate social responsibility; strategic stakeholder management;

   Abstract : Research questions: What effects can institutional pressures have on firms' sustainable activities? How can firms interact with their stakeholders to overcome the challenge of being sustainable and profitable?  Purpose: As sustainability is on the agenda for institutions worldwide, there is relevance in elevating the understanding of how institutional pressures impact firms' sustainable activities, and what mechanisms that firms can incorporate when developing CSR activities. Thus, we wish to contribute to the strategic benefits of stakeholder interaction to balance profitability and sustainability. READ MORE

4. 33. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

5. 34. When Dragon meets Nāga, the study of strategic narratives of China’s Buddhist Diplomacy in Thailand after the implementation of the Belt and Road Initiative

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Chinnapong Chullanandana; [2023]
   Keywords : Sino-Thai relations; soft power; public diplomacy; Belt and Road Initiative; Southern Buddhism; Strategic narratives; Social Sciences;

   Abstract : This thesis investigates the strategic use of narratives in Chinese Buddhist public diplomacy to support the Belt and Road Initiative (BRI) in Thailand. This study examines the different levels of narrative formation, including system, identity, and issue narratives, to provide a comprehensive understanding of the mechanisms that drive communication, persuasion, and influence in international affairs. READ MORE

6. 35. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alexia Helena Röper; [2023]
   Keywords : sensemaking; critical sensemaking; organizational culture; strategic communication; organizational change; rebranding; private banking; Switzerland; employee engagement; Social Sciences;

   Abstract : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. READ MORE