Essays about: "strategic fail"

Showing result 16 - 20 of 44 essays containing the words strategic fail.

  1. 16. Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships

    University essay from Umeå universitet/Företagsekonomi

    Author : Yannik Felix Frisch; Jaakko Alarik Tawast; [2019]
    Keywords : Sponsorship; Digitalisation; Consumer Co-Creation; Engagement; Relationship Marketing; Social Media Marketing;

    Abstract : Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. READ MORE

  3. 17. The Day the Endowment Effect Went Missing

    University essay from Lunds universitet/Kognitionsvetenskap

    Author : Anton Wrisberg; [2019]
    Keywords : endowment effect; cognition; seller buyer disparity; price; information; increased information paradigm; uncertain utilities; Social Sciences;

    Abstract : The endowment effect, that people tend to value goods higher if owning them than if not, conflicts central economic principles. A new theory explains this price disparity by uncertain sellers’ and buyers’ strategic reliance on opposite borders of a spectrum of possible utilities of a good. READ MORE

  4. 18. Challenging the Place Experiment: A critical take on the experiment as an urban planning strategy

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Sif Juhl Jacobsen; [2018]
    Keywords : experiment; strategic urban planning; critical urban theory; Copenhagen; Neighborhood Regeneration; entrepreneurialism; governance; disadvantaged urban neighborhoods; re-politicization.; Social Sciences;

    Abstract : Despite a recent interest among geographers and planners in experiments in and on the city, urban experimentation has yet to be examined critically. This thesis takes on the challenge by conceptualizing the place experiment as hermeneutical, transformative, co-creational and geographically bounded, and further by examining the strategic use of place experiments in municipal urban planning. READ MORE

  5. 19. Automation and Digital Transformation The ways that automation solutions can support digital transformation within ICT companies

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Tanja Balic; Hossein Ebrahimi; [2017-10-30]
    Keywords : Digital transformation; Digital transformation domains; Automation; Innovation process; Innovation strategy;

    Abstract : Digital transformation is a big deal for every company. On the one hand, to survive in a severe competitive market and the emergence of new technologies, companies are forced to adapt themselves to changes rapidly. On the other hand, changing processes, especially in the big companies, is not easy. READ MORE

  6. 20. “CSR is not important to us because...” : A moral disengagement theory approach to CSR improvement in Swedish companies

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hanna Vallström; Towe Lindholm; Ala AbuBakr; [2017]
    Keywords : Corporate Social Responsibility CSR ; CSR 2.0; Progressive CSR; Moral Disengagement; Justification; Middle Management; Middle Manager; Sweden;

    Abstract : This thesis is a moral disengagement theory approach to CSR improvements in Swedish companies. The purpose is to investigate what and how justifications are a barrier for middle managers’ contributions to a firm's CSR improvements in Swedish companies. READ MORE