Essays about: "strategic marketing in 2004"

Found 5 essays containing the words strategic marketing in 2004.

  1. 1. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE

  3. 2. Investor Relations : Viewed from a marketing perspective

    University essay from Internationella Handelshögskolan

    Author : Andreas Håkansson; Peter Jankevics; [2006]
    Keywords : Investor relations; Information; Attracting Investors; Relationship Marketing;

    Abstract : Introduction: When the American investment bank Morgan Stanley suddenly decide to increase their target stock price of the Ericsson stock by 100 percent, it became the point of origin for our interest in investor relations. In this particular case the increase of target stock price was announced right after new Morgan Stanley analysts started covering the stock. READ MORE

  4. 3. Strategisk marknadsföring av produkter av rapsolja

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Magnus Linde; [2004]
    Keywords : lönsam produktion; oljeväxter;

    Abstract : The background to this study is to find alternative ways of size rationalization. My vision is to take the basic conditions and make the best and most profitable of them. I have chosen press of rape oil because it's interesting and the investment to get started is relative small. READ MORE

  5. 4. Commercialisation strategies for entrepreneurial firms -A case study at Layerlab AB

    University essay from Lunds universitet/Produktionsekonomi

    Author : Åsa Leckner; [2004]
    Keywords : Technology and Engineering;

    Abstract : This master’s thesis deals with commercialisation strategies for entrepreneurial firms. The basis of the work is a framework of investigation that incorporates a company’s internal and external factors, crucial when determining an appropriate strategy. This framework of investigation is applied on the case company Layerlab. READ MORE

  6. 5. Corporate Social Responsibility (CSR)Activities of Swedish Multinational Companies (MNCs) Contributing to Economic and Social Development in the Argentinean Society

    University essay from Ekonomiska institutionen

    Author : Linda Davidsson; [2004]
    Keywords : Business and economics; Corporate Social Responsibility; CSR; multinational companies; Argentina; Sweden; developing countries; society; stakeholders; Ekonomi;

    Abstract : Background: Stakeholders are expecting companies to take on a broader social responsibility. Swedish MNCs operating in Argentina and working actively with CSR face special challenges when implementing CSR activities in the local context. READ MORE