Essays about: "strategy of small businesses"

Showing result 16 - 20 of 79 essays containing the words strategy of small businesses.

1. 16. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

3. 17. What are the factors that influence the level of tourism development? : Research based on 130 countries

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Dorian Ardeleanu; [2021]
   Keywords : tourism development; GDP per capita; cross-sectional data; fixed effects; country comparison; macroeconomics; tourism growth;

   Abstract : This study is based on data regarding the social, economic, and demographic characteristics of 130 countries, and uses fixed effects estimation for the model analysis. It demonstrates that tourism development represents a complex process, which requires the implication of a multitude of stakeholders. READ MORE

4. 18. Transitioning Towards the Regenerative Business Phase : An exploratory study of SMEs from the perspective of sustainability consultants

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Rebecca Palm; Maja Sieczko; [2021]
   Keywords : Sustainability; Small and Medium-sized Enterprises SMEs ; Regenerative Businesses; Organizational Change; Corporate Sustainability;

   Abstract : Background: The importance of sustainability is growing; however, the mindset of many businesses remains in the profit-driven take-make-waste economy, aiming for limitless growth. Humanity cannot continue with business-as-usual, and a paradigm shift must occur to ensure a future for the planet. READ MORE

5. 19. The Role of Gender in Succession Processes : A Study of Family Businesses in Sweden

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebba Karlsson; Jonna Persson; [2021]
   Keywords : Family business; Sucession; Gender; Gender role theory;

   Abstract : Background: In family firms, succession is a critical and complex issue and may determine the business continuity. The succession process often involves a transfer of leadership from one generation to another. READ MORE

6. 20. Does One Crisis Overshadow the Other? : An exploratory study on the effect the Covid19-pandemic has had on environmental strategies in Small and Medium Sized Enterprises

   University essay from Umeå universitet/Företagsekonomi

   Author : Pontus Marklund; andreas Nilsson; [2021]
   Keywords : Environmental Strategy; Crises; Covid19; Small and Medium Sized Enterprises; Corporate Social Responsibility; Construction Industry; Environmental crisis; Environmental Sustainability;

   Abstract : The Covid19-pandemic may have impacted the environmental strategies of firms as it has had a major impact on the world economy and businesses. In particular Small and Medium Sized Enterprises (SMEs) as during prolonged economic downturns they suffer disproportionately which could be due to lack of key resources which bigger firms naturally have more of, such as access to bank loans, technological, managerial, and human resources. READ MORE