Essays about: "streamers"

Showing result 1 - 5 of 24 essays containing the word streamers.

  1. 1. Eat, Sleep, Stream, Repeat : A quantitative study comparing the streaming behavior of Swedish consumers of ages 20-30 and 40-60.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Betty Jakobsson; Moa Ovik; [2023]
    Keywords : ;

    Abstract : Background: The market for streaming services has grown in Sweden, perhaps because of the country’s high technology level and high trust in digital payments, both of which are necessary to stream videos online and pay subscription fees. The usage of streaming services and the motivational factors for choosing them are dependent on many different variables, such as cultural and economic situations as well as individual needs. READ MORE

  3. 2. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Andreea Anchidin; Sofia Bigert; [2023]
    Keywords : Brand Equity; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality Streamers; Influencers;

    Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers.  Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE

  4. 3. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Qian Lu; Cong Liu; Yiran Chen; [2023]
    Keywords : live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

    Abstract : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. READ MORE

  5. 4. Developing an Intuitive Livestreaming Scheduling Experience for Live-streamers

    University essay from Umeå universitet/Institutionen för datavetenskap

    Author : Viktor Malmedal; [2022]
    Keywords : user interface ui ; user experience ux ; interaction design IxD ; web design; usability; live-stream; scheduling; Kvix; streaming; software development; agile;

    Abstract : Most people are used to recording videos on their mobile phones. However, becoming a streamer is another step further in complexity. This thesis evaluates how a streaming scheduling system can be developed to enhance the usability. It goes from idea to finished system using a design-build-test approach. READ MORE

  6. 5. Viewership forecast on a Twitch broadcast : Using machine learning to predict viewers on sponsored Twitch streams

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Jonas Malm; Martin Friberg; [2022]
    Keywords : twitch; viewership; prediction; regression; machine learning; XGBoost; streaming; distance metrics; feature selection; cross-validation; feature engineering; pre-processing;

    Abstract : Today, the video game industry is larger than the sports and film industries combined, and the largest streaming platform Twitch with an average of 2.8 million concurrent viewers offers the possibility for gaming and non-gaming brands to market their products. READ MORE