Essays about: "sustainability perception"
Showing result 16 - 20 of 291 essays containing the words sustainability perception.
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16. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE
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17. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online
University essay from Umeå universitet/FöretagsekonomiAbstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE
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18. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE
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19. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals
University essay fromAbstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE
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20. Pursuit of Happiness
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This research aims to explore the social satisfaction and happiness in the life of people who immigrated to Sweden from developing countries. The study will also analyse the reasons for migration among international immigrants who have moved to Sweden and what challenges they faced after moving to Sweden. READ MORE