Essays about: "firm cue"

Found 4 essays containing the words firm cue.

  1. 1. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE

  3. 2. Social anxiety and threat perception : An event-related potential study

    University essay from Högskolan i Skövde/Institutionen för biovetenskap

    Author : Adithi Sutradhar; [2020]
    Keywords : Late positive potential; FWHR; social anxiety; threat perception;

    Abstract : The late positive potential (LPP) is an event-related potential (ERP) component associated with increased affective processing which seems to strongly respond to threats and to be sensitive to emotional faces. Some studies indicate that the LPP is modulated by anxiety symptoms, while others fail to find support for these observations. READ MORE

  4. 3. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lukas Eberle; Annika Reh; [2014]
    Keywords : Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

    Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE

  5. 4. Value of Innovation in a company : a case of Bajaj Auto Ltd

    University essay from Akademin för teknik och miljö

    Author : SAQIB MEHMOOD CHAUDHRY; Dinesh Chandrasekar; [2010]
    Keywords : Innovation Management;

    Abstract : An Innovative company can apply new thinking faster than its competitors or surprise its customers by offering products that makes the customers first realize its need and then consume it. There are substantial evidence stating the positive impact of innovation in the automotive industry; however, corresponding research is lacking on the two-wheeler industry which is growing at a healthy pace. READ MORE