Essays about: "targeted communication"

Showing result 1 - 5 of 126 essays containing the words targeted communication.

  1. 1. Dare. Dream. Done. [Sparkles emoji] : Pragmatic functions and sentiment of emojis in tweets by American, English, Australian, Indian, and Nigerian users

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Kristoffer Olsén; [2024]
    Keywords : ambiguity; computer-mediated communication; cyberpragmatics; emoji; emoji usage pattern; national variety; pragmatics; sentiment; tweets; användningsmönster för emojis; attityd; cyberpragmatik; datorförmedlad kommunikation; emoji; nationell variation; pragmatik; tvetydighet; tweets;

    Abstract : Emojis can be ambiguous, even when used within one and the same language and geographic region, but they are also a globally accessible language in computer-mediated communication. This paper aims to examine if emoji usage across five different national varieties of English (American, English, Australian, Indian, and Nigerian), geographically located on five different continents, exhibits similar pragmatic functionality and sentiment. READ MORE

  3. 2. Students’ perceptions of genetically modified organisms : what is required to increase acceptance?

    University essay from SLU/Dept. of People and Society

    Author : Emma Lif; [2023]
    Keywords : Genetically modified organisms; perceptions; acceptance; students; qualitative semi-structured interviews;

    Abstract : Producing enough food for the world's growing population is a challenge that puts great pressure on the agricultural food system to ensure global food security Furthermore, climate change is additionally exacerbating this challenge. Part of the solution could be genetically modified organisms (GMOs), but their use has been a source of controversy among various actors that have hindered their adoption. READ MORE

  4. 3. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  5. 4. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  6. 5. The Role of Vertical Collaboration in Local Community Empowerment : Exploring the Implementation of Climate Smart Agriculture at a Local Level in Eswatini

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Charlee Salmelin; [2023]
    Keywords : Eswatini; Disaster Risk Reduction; Climate Change Adaptation; Climate Smart Agriculture; Vertical Collaboration; Community Empowerment; Sustainable Capacity Development Efforts; Minor Field Study;

    Abstract : To strengthen societies and address the increased risks generated by climate change, development projects within disaster risk reduction [DRR] and climate change adaptation [CCA] must ensure the sustainability of capacity development. However, sustainability is currently flawed in such projects, which could relate to the inadequate achievement of empowerment of targeted beneficiaries. READ MORE