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Found 3 essays matching the above criteria.
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1. If you Snooze you lose: : A qulalitative study of how comapnies can use social media to enhance customer-based brand equity
University essay from Umeå universitet/FöretagsekonomiAbstract : The development of technology and Internet has not only impacted the way we live our daily lives; it has also changed how business is conducted. Traditional marketing strategies have transformed according to the new digital area where social media is used as a marketing channel to a greater extent than ever. READ MORE
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2. Investigating factors that can have an impact on customer loyalty : an empirical study of IKEA
University essay from Avdelningen för ekonomiAbstract : Title: Investigating factors that can have an impact on customer loyalty -an empirical study of IKEA Level: thesis for Bachelor Degree in Business Administration Author: Nana Wei 8502202-T141 Supervisor: Dr. Aihie Osarenkhoe Date: 2010 – May Aim: The aim of this thesis is to investigate which factors will have impact on customer’ loyalty strategy. READ MORE
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3. Customer Satisfaction and Loyalty : A study of Swedbank's small corporate clients in Gothenburg
University essay from IHH, FöretagsekonomiAbstract : The customer satisfaction and loyalty for Swedbank have in a recent study shown to be among the lowest for all banks in relation to corporate customers. Since there is not much interaction with small enterprises compared to mediumsized and large enterprises and a vast majority of customers are small corporations, there was a need to focus on this seg-ment and find what they believed was in need of improvement. READ MORE
