Essays about: "thesis in mobile marketing"

Showing result 11 - 15 of 71 essays containing the words thesis in mobile marketing.

  1. 11. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

  3. 12. Mobile Money Adoption in East Africa: A cross-country study of best- and least-performing countries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Karoline Jensen Alnes; [2017]
    Keywords : Mobile Money; Small and Medium Enterprises; East Africa; Zambia; Adoption and Diffusion; Business and Economics;

    Abstract : Mobile money is a digital financial innovation enabling electronic payments and transfers through mobile phones. It has proven to be a convenient, safe and cheap way for money exchange in developing countries where access to traditional banking services is limited. READ MORE

  4. 13. Unravelling International Student Mobility: A New Mobilities Perspective on International Student Mobility

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Johan Merlo; [2017]
    Keywords : International student mobility; International study motives; New mobilities; Lifestyle mobilities; Lifestyle travel; Social Sciences;

    Abstract : International students’ mobility has received increased appreciation for its role, and impact, in todays knowledge economy. This development has lead to an increase of tourism research aiming to understand student travel motives as such knowledge is paramount to the development of appropriate marketing strategies, services, and promotions. READ MORE

  5. 14. Factors affecting the proportion of smartphone usage at Flygresor.se

    University essay from KTH/Matematisk statistik

    Author : Gabriella Andersson; Louise Karlsson; [2017]
    Keywords : ;

    Abstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE

  6. 15. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE