Essays about: "thesis in mobile marketing"

Showing result 6 - 10 of 71 essays containing the words thesis in mobile marketing.

  1. 6. The effect of influencer marketing in dense content on brands on Instagram

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Evelina Johansson; Frida Svensson; [2018]
    Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

    Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE

  3. 7. Value creation through digital solutions in the energy industry : A case study at Skellefteå Kraft AB

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Christoffer Alm; Gustav Dahlgren; [2018]
    Keywords : ;

    Abstract : Purpose – The purpose of this master thesis is to gain a better understanding of how value creation can be achieved with digital solutions in the energy industry. More specifically, this research aims to increase the understanding of factors that affect customer value in form of exploring the customers’ digital wants and needs. READ MORE

  4. 8. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
    Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

    Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE

  5. 9. A Study on the Impact of Virtual Community Characteristic on the Willingness of Chinese Gamers to Participate in Value Co-Creation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yanzhi Zhang; [2018]
    Keywords : virtual communities; value co-creation; mobile social games; player communities;

    Abstract : Value co-creation is a popular marketing research topic in recent years, and there were already some studies regarding raising consumers’ involvement in co-creation. However, virtual communities such as online games have seldom been addressed in this topic. READ MORE

  6. 10. So Many Mobile Games, So Little Visibility : A dissection of the problems surrounding visibility and discoverability in mobile gaming

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Joshua Rinaberger; Zoë Garner; Luis Riofrio; [2018]
    Keywords : Mobile; applications; apps; digital; marketplace; consumer; decision; making; process; information; search; user; acquisition;

    Abstract : The purpose of this thesis is to research marketing video games for mobile devices that are releaesd through app stores. The intention is to identify the key factors in the consumer decision process for the casual mobile game audience regarding how they obtain information about apps and identify locations for mobile games to gain more visibility. READ MORE