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Found 5 essays matching the above criteria.

  1. 1. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

  2. 2. The Mongolian Mining Industry's Impact on the Livelihoods of Nomadic Herders

    University essay from Lunds universitet/Sociologi

    Author : Daniel Bachman-Gregori; [2015]
    Keywords : Migration; Mining; Mongolia; Nomads; Rural; Urban; Social Sciences;

    Abstract : Mongolia, known as the Land of the Nomads is one of the last few countries where a significant portion of the population lives as nomadic herders. Since the Soviet Era and past the democratization of the country, the once nomadic herders are seen moving from the steppes to the major urban centers. READ MORE

  3. 3. “Cooperation and Adaptation are the basis for a : A study of cooperation and segmentation

    University essay from Handelshögskolan vid Umeå universitet

    Author : Olga Beliavskaia; [2008]
    Keywords : Tourism; Cooperation; Segmentation; Västerbotten County;

    Abstract : According to the latest UNWTO World Tourism Barometer the first six months of 2007 have again shown an unexpected growth in the global tourism with the increase of 6 % in Europe compared with the year before. Swedish politicians have started to see tourism as an opportunity and in an investigation made 2006 showed that eighty percent of the Swedish municipalities gave priority to tourism as an industry. READ MORE

  4. 4. Gothenburg´s Image as a Tourism Destination

    University essay from Göteborgs universitet/Graduate Business School

    Author : Nan Chen; Hsin Hsin Pan; [2007-07-19T08:03:16Z]
    Keywords : destination image; Gothenburg; typical tourists; sport tourists; importance-performance analysis; image attributes; image branding;

    Abstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE

  5. 5. Improving the awareness in Finland of Zambia's diverse tourism attractions

    University essay from Institutionen för ekonomi

    Author : Christopher Mulenga; Emmanuel Mukuka; [2007]
    Keywords : Tourism positioning; destination marketing; tourism impacts; tourism segmentation; Zambian tourism; Zambia;

    Abstract : Tourism is one of Zambia’s undeveloped economic sectors, which if developed and marketed globally would provide employment, foreign exchange and international recognition. The purpose of this study was to find out how Zambia National Tourist Board could improve the awareness in Finland of Zambia's diverse tourism attractions and how Zambia is positioned in Finland as a tourist destination in Southern Africa. READ MORE