Essays about: "tourism segmentation"

Showing result 1 - 5 of 14 essays containing the words tourism segmentation.

  1. 1. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
    Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

    Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE

  3. 2. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

  4. 3. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

  5. 4. Observing the unobservable? : Segmentation of tourism expenditure in Venice usingunobservable heterogeneity to find latent classes

    University essay from Högskolan Dalarna/Nationalekonomi

    Author : Magdalena Lundberg; [2018]
    Keywords : unobserved heterogeneity; fixed mixture model; tourism expenditure; expenditure segmentation; market segmentation; Venice tourism;

    Abstract : Consumer segmentation based on expenditure are usually done by using observedcharacteristics, such as age and income. This thesis highlights the problem with negativeexternalities which Venice suffers from, due to mass tourism. READ MORE

  6. 5. It’s greener to dive in the Philippines! : A qualitative study of green marketing in dive and adventure tourism.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joanna Johansson; Johanna Lindgren; [2016]
    Keywords : green marketing; dive tourism; adventure tourism; service development; green marketing strategies; green branding; green segmentation; green positioning.;

    Abstract : Purpose and research question: The purpose of this study is to provide and attain a deeper understanding of how the business philosophy of green marketing affects recreational adventure tourism. Further, the study intends to identify and analyze green marketing in relation to service development, green marketing strategies, branding, segmentation and positioning in the dive tourism sector. READ MORE