Essays about: "trust customer"

Showing result 16 - 20 of 341 essays containing the words trust customer.

1. 16. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Anastasiia Jönsson; Clara Nordberg; [2023]
   Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

   Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

3. 17. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

   University essay from

   Author : Alice Sbrogio; Kristian Shamon; [2023]
   Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

   Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

4. 18. Requirement Validation - A multi-case study to identifyfailure factors in safety critical software development

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Kyrollos Ceriacous; Jakoob Ishak; [2023]
   Keywords : Requirements; Requirement Validation; Requirement Engineering; Safety-critical; Software Development; Failure Factors; Multiple Case Study.;

   Abstract : In software development, customer trust hinges on a product performing as expectedand ensuring appropriate steps are taken to prevent incidents due to faulty systems. Oneway of achieving this lies within in requirement validation – the process of validatingthe requirements set on the software. READ MORE

5. 19. Unveiling Sustainability Reports : A multi-method research of sustainable issues raised in sustainability reports in the fast fashion industry.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Josefin Johnsson; Rebecca Dyring-Bro; Ronja Sten; [2023]
   Keywords : Customer awareness; Transparency; Sustainability reports; Fast fashion; Pollution - Sustainable development; Climate impact; Environmental footprint; Sustainability Awareness  ;

   Abstract : Sustainability has over the years been of interest and not least to the fast fashion industry. The phenomenon of sustainability reports has therefore occurred by small and large companies produced for society today. Companies present a list of past, present and future sustainable activities to suppliers, competitors, shareholders and customers. READ MORE

6. 20. Unveiling the Depths of Customer Satisfaction : An Exploratory Qualitative Study on Chatbot Services and the Expectation Confirmation Model (ECM)

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Louise Forssell; Björn Ratjen; [2023]
   Keywords : Customer satisfaction; customer expectation; chatbot performance; Expectation Confirmation Model ECM ; exploratory research; underlying factors;

   Abstract : The Expectation confirmation model (ECM) is commonly employed to investigate technological advances and customer satisfaction with chatbots. However, customer satisfaction is a multifaceted concept intertwined with emotions and subjective perceptions, comprehending customer satisfaction fully can therefore be challenging. READ MORE