Essays about: "web marketing"

Showing result 21 - 25 of 174 essays containing the words web marketing.

1. 21. News dissemination on leading media organisations in Croatia: Covid-19 vaccination affair

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Dina Muzek; [2021]
   Keywords : Covid-19; social media; Croatia; vaccination affair; hybrid media system; agenda-setting; virality; content analysis;

   Abstract : During the Covid-19 vaccination in Croatia, there were inconsistencies and irregularities with the surplus vaccine and its recipients. Media coverage of the affair was extensive. The details were broadcasted in traditional media and social media. READ MORE

3. 22. Reminding You to Purchase

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Joel Andersson Eneberg; Pauli Jokela; [2021]
   Keywords : nostalgia marketing; purchase intention; self-referencing; consumer behavior; Business and Economics;

   Abstract : The study aims to analyze the effect of nostalgia marketing on consumers’ purchase intention by investigating if nostalgia has a relationship with purchase intention, and if self-referencing has an interacting effect on the relationship. The research is conducted in a quantitative method with a deductive approach, designed as a cross-sectional experimental study containing four separate web-based surveys with different stimulus conditions. READ MORE

4. 23. Predicting Influencer Actual Reach Using Linear Regression

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sam Khogasteh; Edvin Wiorek; [2021]
   Keywords : ;

   Abstract : The influencer marketing industry has seen a tremendous growth in recent years, yet the effectiveness of this marketing form is still largely unexplored. This report aims to explore how various performance measures are linked to the reach of social media pages, utilizing the linear regression model. READ MORE

5. 24. Tone Deaf Marketing or Genuine Activism?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Veronica Voinow; Anastasija Kropinova; [2021]
   Keywords : woke washing; brand activism; trust; theory of planned behaviour; purchase intention; Business and Economics;

   Abstract : Title : Tone Deaf Marketing or Genuine Activism Seminar : Date: 4th June, 2021. Course : BUSN39 Degree Project in Global Marketing Authors : Alexandra Voinow, Anastasija Kropinova Supervisor : Burak Tunca Keywords : Woke Washing, Brand Activism, Trust, Theory of Planned Behaviour, Purchase Intention Thesis Purpose : The objective of this study was to research consumers awareness of woke washing and brand activism, if they were aware of the difference and how this affected their level of trust towards activist brands, which lead to the analysis of their purchase intention by using the Theory of Planned Behaviour (TPB) as a mediating variable. READ MORE

6. 25. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sana Rehman; Amna Asad; [2021]
   Keywords : Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

   Abstract : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. READ MORE