Essays about: "web marketing"

Showing result 11 - 15 of 174 essays containing the words web marketing.

1. 11. Assessing the User Experienceof Hype Energy Drinks’ New Website : A study in UX development comparing the userexperience of two versions of the website Hype.com

   University essay from Uppsala universitet/Datalogi

   Author : Vera Widmalm; [2023]
   Keywords : User Experience; UX; Web development; Online product marketing; Nutrition;

   Abstract : This study explores the optimization of user experience (UX) and website goals through arelatively small-scale test with 10 participants. The research focuses on evaluating theimplementation of a new website prototype for Hype Energy Drinks, with an aim to improvehealth orientation and UX, specifically when communicating the product sections for isotonicdrinks and protein products. READ MORE

3. 12. Developing Machine Learning-based Recommender System on Movie Genres Using KNN

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Anthony Ezeh; [2023]
   Keywords : : Movie Recommender System; Machine Learning; Content-based Filtering; Collaborative Filtering; KNN Algorithms; Classification Algorithm;

   Abstract : With an overwhelming number of movies available globally, it can be a daunting task for users to find movies that cater to their individual preferences. The vast selection can often leave people feeling overwhelmed, making it challenging to pick a suitable movie. READ MORE

4. 13. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

5. 14. Marketing Sense of Place : recruiting people to Resele

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Elice Jennifer Broge Larsson; [2022]
   Keywords : sense of place; place marketing; narrative; Resele; migration;

   Abstract : This Bachelor’s thesis in rural development aims to examine the relationship between place identity and place marketing in a place prized for its efforts to attract new comers. The material has been collected through print and web-based marketing materials, observations in the village and group interviews with active members of the community. READ MORE

6. 15. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Stina Helena Mortensen; [2022]
   Keywords : Horticulture; agriculture; vegetables; crop rotation; crop sequence; diversification; integration; ecosystem services; farmers’ attitudes;

   Abstract : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. READ MORE