Essays about: "what background of the study of research"

Showing result 1 - 5 of 1023 essays containing the words what background of the study of research.

  1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  2. 2. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  3. 3. The effect of cross-border mergers & acquisitions as a driver of better corporate sustainability practices - A study on the post-acquisition context of selected target firms from Sri Lanka and Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Buddhini Erosha Jayasinghe; Farjana Rifat; [2023-07-19]
    Keywords : Mergers and acquisitions M A ; cross-border; sustainability; corporate sustainability practices; Corporate Social Responsibility CSR ; Environmental-Social-Governance ESG framework; target firm; stakeholder theory; resource-based view; acquirer; Sri Lanka; Sweden;

    Abstract : Companies typically strive to expand their realms. To do so, they rely on a series of organic and non-organic growth options, the latter including Mergers and Acquisitions (M&As). M&As continue to grow in number and frequency across national and regional borders in search of strategic complementarity. READ MORE

  4. 4. How will services change MNC’s business models under a circular economic background?

    University essay from Göteborgs universitet/Graduate School

    Author : Zhe Yu; [2023-07-19]
    Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

    Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

  5. 5. “Establishing a Business in Sweden: Motivations and Challenges for Immigrants” - A case study of South Asian Immigrant

    University essay from Göteborgs universitet/Graduate School

    Author : Rima Arzuman; [2023-07-19]
    Keywords : ;

    Abstract : Background Sweden has been one of the most popular destinations for immigrants from South Asia in recent years due to its strong economy and high standard of living. However, establishing a business in Sweden can be challenging for immigrants due to cultural differences, language barriers, and a lack of knowledge about Swedish business practices. READ MORE