Consumers' Experience of Advertisements in Tablet Devices

University essay from IHH, Företagsekonomi

Author: Alexander Sakandelidze; [2012]

Keywords: Tablet Device; Advertisement; Drivers; Phenomenology; Banners; Digital Advertising; Website; Pop-up; Attitudes; Media; TV; Newspaper; Traditional Media; Media Context; Technology; Ideology; Motives;

Abstract:

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