Understanding How Remote Workers Manage Social Interaction With Colleagues Via Technology : A qualitative Study using Normalisation Process Theory

Abstract: With the unplanned rapid switch to Working from Home (WFH) arrangement due to the COVID-19 pandemic, organisations and their employees were forced to adapt their processes and practices with a huge dependence on digital technologies. When such work reorganization is adopted, all everyday activities including social interactions with colleagues must therefore be taken into account. Existing literature indicates that social interaction with colleagues in the traditional workplace is considered a fundamental feature of employees’ social life and as it shapes their experience of work. Considering that lack of social interaction can lead to social isolation and other negative consequences which in turn affects the whole organization negatively. Currently, little is known about how remote workers engage and maintain social interactions with their colleagues via technology platforms when working remotely. This master’s thesis  study aims to contribute to the existing body of knowledge  on remote working by highlighting remote workers’  experiences around digital social interaction with colleagues when working from home(WFH).  An interpretivist approach utilizing qualitative research was employed by the author of this master’s study. Data was collected using participant observation and semi-structured interviews with a diverse group of remote workers who started and are currently working remotely as a result of the COVID-19 pandemic. The study explored how participants of the study engage in social interactions with their colleagues via technology and how such interactions are embedded in their working lives. The empirical data generated from interviews and observations was subsequently subjected to a thematic analysis for interpretation. Five themes emerged from the thematic analysis method; these themes which constituted the empirical findings of this master’s thesis were then analyzed in connection to the research questions and discussed with the literature review as well as with the four constructs of the Normalization Process Theory(NPT) adopted in this master’s thesis. The results of this study show that social interaction via technology takes place before and after meetings and via chat functions as well. The findings of the study also highlight that most participants do not experience issues in relation to digital social interactions as reported in the previous literature. However, participants reported some negative factors that hinder their social interaction when WFH such as increased workload, overwhelming online social events and reduced support for the new team members. The contribution of this master’s thesis study is to highlight that different perceptions and feelings of how work arrangement has changed via technology exists while working remotely. It is suggested that organizations willing to implement the new work models(Hybrid work or WFH) need to be aware of the existence of these differences and act based on the insights provided by this master’s thesis study. Keywords: Remote Working, Working from home, digital Social interaction, Social support, Social isolation, ICT,  Normalization Process Theory