Investigating MOOCs with the use of sentiment analysis of learners' feedback. What makes great MOOCs across different domains?

Abstract: Recently, distance education has become popular and has gotten much attention. Information and Communication Technology advances fostered distance learning creation and enabled individuals to participate in the education process via various web-based platforms and study entirely online. Thus, the notion of e-learning and distance learning emerged. Massive Open Online Courses (MOOCs) appeared as part of e-learning in 2008 and attracted great interest, especially during the COVID-19 pandemic. It was anticipated that this kind of study also could be integrated into higher education and revolutionize the learning approach. However, several issues related to MOOCs limit their full potential. One of the most significant problems is substantial rate of learners’ attrition. It was discovered that only 5-10 percent of MOOC learners complete a course. This thesis aims to examine what influences individuals’ decision to leave MOOCs and how learners perceive various course components to get ideas regarding how MOOCs could be enhanced. To do this, the mixed-method study was undertaken where quantitative data analysis of learners’ reviews from discussion forums and qualitative interviews were adopted. It allowed to get two perspectives and broaden the thesis out- come. For the current research, data was collected from six courses in three different subjects-«Health», «Art and Humanity/Design» and «Computer/Data Science». In the first part of the work, sentiment analysis and topic modeling using Python packages were carried out, and then the results were used to construct an interview questionnaire. Lexicon-based sentiment analysis technique and LDA topic modeling algorithm were utilized and proved to be robust methods to extract texts’ polarity and peoples’ opinions. In the qualitative part, 19 topics of discussion were identified, which were consolidated into eight topics with higher abstraction – materials, instructor, content, time, assignment, feedback, program(course), and algorithms. Then during the qualitative part, participants expressed their opinions regarding these topics, and analysis codes were predefined, and new topics did not emerge. The results showed learners’ perceptions related to presented topics and how these aspects influence experience with MOOCs. The outcome also showed a slight disparity between different subject learners, in both qualitative and quantitative studies identified topics of discussion were not exactly the same, showing that learners from different educational domains tend to discuss different themes.