The Role of Communication in Organizational Change : Case Study of Indonesian Telecommunication Company

Abstract: This thesis enhances our undertanding of the intricate relationship between communication, change management, and organizational change, offering practical insights and theoretical advancements for the field. This thesis investigates the role of communication and change management during organizational change through a comprehensive case study conducted in an Indonesian telecommunication company. The research aims to explore the facilitative function of change management in driving organizational change and to identify the critical success factors associated with the change. The research adopts a quantitative research approach supplemented by secondary data analysis. A structured survey questionnaire employing a 5-point Likert scale is employed to collect primary quantitative data. The findings of the study reveal that communication plays a pivotal role in fostering the readiness forchange, commitment, and essential behavioral aspects required for successful organizational change. Specifically, communication exhibits a direct correlation with the desired behavioral outcomes encompassing compliance, cooperation, and championing. The contributions of this research are twofold. Firstly, it offers valuable recommendations for strategic interventions and decision-making aimed at enabling the successful implementation of organizational change within the telecommunication company under study. Secondly, it presents an innovative conceptual framework that elucidates the direct impact of communication on the requisite change-oriented behaviors. This thesis significantly contributes to the existing body of knowledge by advancing our understanding ofthe intricate interplay between communication, change management, and organizational change. The insights derived from this study hold practical implications for practitioners and offer theoretical advancements for the academic field.