Click yes to enter e-commerce success : A qualitative study of the barriers faced by Swedish e-commerce SMEs in Russia and China

University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

Author: Fanny Bengtsson; Nea Fredholm; Jill Karlsson; [2017]

Keywords: e-commerce; e-commerce barriers; international business; Swedish SMEs; emerging market; China; Russia;

Abstract:

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