Social Responsibility Engagement At Times Of Crisis

Abstract: Abstract Date:  31 May 2023 Level: Bachelor theses in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Aliza Butt (020130), Muhammad Abdul Rehman (001115) Title: Social Responsibility Engagement At Times Of  Crisis  Supervisor: Dr Stylianos Papaioannou Keywords: CSR, CSR Engagement, Market crisis, Impact, Ethical, Philanthropic  Research Questions: How are CSR engagements of companies impacted in times of market crisis? Purpose: The purpose of this research study is to conduct an analysis of how CSR engagements within companies are impacted by a market crisis. The main objective will be to ensure there is enough data which will fulfill this purpose of the study.  Method: The study’s method approach is a qualitative approach in which there have been interviews conducted to gather primary data. After gathering the empirical data the authors used thematic analysis to analyze the data accordingly. The themes were made up from coding the data and finding similar patterns. Ethical considerations were of importance due to there being different respondents within the research, their choice to remain anonymous was considered, which is why the interviewees are anonymized in the research study. To ensure the highest quality of the study, the researchers ensured they collected and presented reliable and valid data, for the reader to read a trustworthy and interesting study.  Conclusion: Overall, companies tend to prioritize their CSR engagements, even during times of crisis, to maintain their reputation and contribute to society. But companies look to find new ways of engaging in CSR and continue their efforts but they prioritize their economic responsibility, which made them change focus on some aspects regarding their engagements. The focus was found to be shifted even though the CSR engagements were continued mostly. The most obvious impact was that prioritization of companies changed from the crisis, and reduced new CSR engagements by companies was a consequence.