A case study of IoT companies active in the Swedish market; online marketingstrategies and online communication

University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

Author: Peder Gulliksson; Jonathan Riis; [2017]

Keywords: Internet of things; smart devices; online marketing strategies; digitalization;

Abstract: The purpose of this study is to investigate how Swedish IoT companies use online marketing strategies and online communication to reach out to their prospects and customers.

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