Corporate social responsibility review in total quality management framework

Abstract: Corporate social responsibility has become part of the economic terminology since the seventh decade of the 20th century. From the beginning of the 21st century this context extended and multidimensional with several economic, social and legal connections. Corporate social responsibility focuses not just on the companies’ revenues, but also on the ways, companies achieve these profits. Social responsibility means satisfying stakeholders’ expectations, and the managing of economic, environmental and social aspects in relations with stakeholders in every area of influence: the workplace, market and community. The organizations should address these issues from a strategic point of view. Necessity to strengthen the quality strategy and technology is increasingly seen as a way to sustain competitive advantage of organisations and also a way to overcome disappointments with quality standards and programs in order to survive in today’s global competitive marketing. [S1]    The aim of the quality movement is to enable organizations to deliver high quality services in the shortest possible time to market, at minimum cost, and in a manner that emphasizes human dignity, work satisfaction, and mutual and long-term loyalty between the organization and its stakeholders. As such, TQM has a strong ethical dimension, advocating the importance of considering the interests of stakeholders. Quality management models and methodologies established on the extensive principles of quality are seen as a basis and catalyst for effective CSR in companies. There is not much research done on the influences and effects of TQM on CSR development[S2] . The primary aim of the research is to review corporate social responsibility within a total quality management framework.[S3]    Therefore the research question for this study has been identified as, how quality management can act as a basis and key catalyst for developing CSR in companies?[S4]    Keeping this question in mind, a quantitative content analysis through annual reports of the 28 companies was chosen and various reliable Scientifics scientifics reports were extensively reviewed and analysed. This study aims to find if there is any connection between companies' characteristics and the amount of integrated information of the TQM &andCSR appearance in their annual reports.[S5]    As a result, tThe author tries to analyse developments in corporate social responsibility (CSR) in terms of standardization. Different graphs are generated in order to demonstrate the role of TQM on CSR development. As a result, we understood that most of the companies try to be certified by different ISO standards in order to improve their business quality and better satisfy stakeholders and customers’ expectations. In such a way, theyrealized that they should pay more attention to the environment,economic and social aspect of their business performance.[S6]    Keywords   Total Quality Management, Corporate Social Responsibility, International Organization for Standardization, Stakeholder Theory  [S1]Background  [S2]Problem  [S3]Aim  [S4]Research question  [S5]Method  [S6]Result