Sustainability drivers in Small and medium-sized enterprise's

Abstract: Problem: There is little amount of research focused on small and medium-sized enterprise’s (SMEs) and their work with sustainability. Most research on sustainability drivers has been developed on large organizations which makes this thesis provide a perspective on the most important sustainability drivers in SME’s and how they are embedded in SME’s. Purpose: The purpose of this thesis is to deepen and enrich knowledge of sustainability drivers in SME’s with the aspects internal and external drivers. Method: This thesis has a qualitative and quantitative research approach where the interview included qualitative questions and quantitative rankings of the internal and external drivers by the interviewed SMEs. Findings: The findings of the qualitative and quantitative research indicate that SMEs have embedded sustainability in their work by ranking the most important drivers. The highest ranked internal drivers are proactive leadership, company culture and moral and ethical obligations. The highest ranked external drivers are regulation and legislation, customer demands and expectations, society’s raising awareness and market demands. Conclusion: The main contribution of the thesis is presented by highlighting the most important drivers in SMEs, external stakeholders might have an idea of which driver influences SMEs to make them sustainable; if sustainability is not embedded in the SME. This thesis did not aim to generalize the findings about SMEs sustainability drivers, but to obtain a deeper insight by the interviewees experiences.