No Business Value without Change Management : Case Study: Implementation of a Digital Tool

Abstract: This study explored the challenges faced by enterprises in adapting to the rapid digital transformation driven by Industry 4.0 technologies. Evaluating there turn on investment and measuring the business value of digital solutions can be difficult. Furthermore, it investigated the feasibility of enhancing the business value of the cloud-based application, Digital Dealer, through change management. It has a particular focus on the manufacturing and automation industry. The research was shaped by the literature review, which provided a theoretical basis and guided the case study design, leading to the development of a conceptual framework. The thesis employed an exploratory approach, utilizing an inductive methodology and gathering data through interviews and document analysis. The results shows that the definition of a digital tool’s contribution to business value varies among stakeholders. Effective change management is crucial, while barriers to adoption include perceived value, resistance to change, and technical issues. To increase and maintain the business value of digital tools companies should prioritize clear communication, stakeholder engagement, and continuous evaluation. This is concluded to enable effective implementation and enhancement of new technologies in their operations.