Essays about: "new media"

Showing result 1 - 5 of 1593 essays containing the words new media.

  1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  2. 2. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Klara Ekstedt; [2022]
    Keywords : Investments; corporate sponsorship; broadcasting deals; women’s football; revenue; Business and Economics;

    Abstract : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. READ MORE

  3. 3. Nature Nexus - Small town sustainability in an island context

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Emily Axtell Himber; [2022]
    Keywords : Urban Design; Rural Design; Denmark; Nexø; Bornholm; Small Town Sustainability; Residential; Yderområde i Danmark; Yderkommuner; Sunshine Island; Solskinsøen; Arts and Architecture;

    Abstract : Despite its sandy beaches, lush forest, and many sunshine hours, Bornholm was placed on a list along with 23 other municipalities as a peripheral area by Erhvervsstyrelsen in 2014. This designation means that the municipality’s income per capita is less than 90 percent of the national average and over an hour away from a large city. READ MORE

  4. 4. Produktionslandets inflytande : The influence of country-of-production

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Alva Jürgens; Hanna Sandberg; [2022]
    Keywords : Country of Production; Purchase Intention; Country Equity; Country Awareness; Country Loyalty; Country Image; Perceived Value; Produktionsland; köpintention; nationsvärde; nationskännedom; nationslojalitet; nationsuppfattning; upplevt värde;

    Abstract : Studien syftar till att undersöka hur modeföretags val av produktionsland påverkar svenska konsumenternas köpintention. Resultatet ska kunna användas som ett motiv av företag inom modesektorn i deras beslut om produktionsland. READ MORE

  5. 5. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mariam Elsayed; [2022]
    Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE