Market Research for RFID Real-time Cold-chain Monitoring System

Abstract: With the surging of cold-chain logistics industry, people pay more and more attention to the quality of cold-chain control. There emerge many approaches monitoring the dynamic situation along all the phases of the whole cold supply chain including processing, storage, transportation and selling. Here in iPack Center, KTH, a RFID real-time cold-chain monitoring system is presented. The system is aiming to track and monitor the situation of goods in-transit in real-time including the position, temperature, relative humidity as basic monitoring issue, gas concentration and shock parameters as optional. To know in which way and toward whom this product can position itself, a deeper investigation and knowledge of the current cold-chain logistics industry is essential. Some field interviews are conducted towards companies that are involved in cold-chain logistics industry at different segmentations majorly in pharmaceuticals and foods. The companies are chosen elaborately that they are considered that they can represent the market environment of cold-chain monitoring to some extent. The real thought and expectations from them are valuable as a useful reference to improve iPack’s own RFID tracking system in some detail or specification way as well as identify the real business opportunity, deduce the business model towards different parties that involved in this industry for the future work.