The effect of navigability on e-commerce for students

Abstract: The consumer trend towards sustainable purchasing habits online has increased due to the environmental impact of the clothing industry. While second-hand shopping is a popular option, it is often avoided due to the perceived inconvenience. The purpose of this study was to provide a basis for creating a navigable website for students in the context of second hand shopping. The research was conducted through a combination of surveys, user testing, and data analysis. Perceived navigability was measured using CTA protocol, CSUQ, and a Lostness calculation. Using standardised theoretical design protocols, a high rate of navigability was perceived for the first iteration of the website. By applying the feedback from the user test, adequate changes such as improved error messages and improved structural navigation could be made which improved the navigability further. This study underscores the importance of accessibility and customisation tailored to the intended customers' requisites. The main conclusion made in this study was that even though standard design protocols are followed, minor details such as buttons that are difficult to click or vague error messages, can significantly hinder navigation.