Essays about: "Andreas Hasselgren"

Found 1 essay containing the words Andreas Hasselgren.

  1. 1. Culture in International Positioning

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Andreas Hasselgren; Sara Jansson; [2008]
    Keywords : positioning; international positioning; cross-cultural marketing; multiple case studies;

    Abstract : The concept of positioning was first highlighted by Trout and Ries in an article published in 1971 and has since then been a well-studied subject. However, little study has been made regarding the way the positioning strategy changes depending on which country the company is about to enter. READ MORE