Essays about: "Andreas Hasselgren"
Found 1 essay containing the words Andreas Hasselgren.
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1. Culture in International Positioning
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The concept of positioning was first highlighted by Trout and Ries in an article published in 1971 and has since then been a well-studied subject. However, little study has been made regarding the way the positioning strategy changes depending on which country the company is about to enter. READ MORE
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