Essays about: "EMM"

Showing result 36 - 40 of 160 essays containing the word EMM.

1. 36. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Jimmy Bergqvist; Jens Ingelstedt; [2010]
   Keywords : Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

   Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE

3. 37. True Culture and False Values - A case study on the implementation of Fagerhult Group's organizational culture

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Elin Elfstrand; Mikaela Hellberg; [2010]
   Keywords : organizational culrure; core value statement; implementation; communication;

   Abstract : Background To succeed all companies need to formulate practical guidelines for why, how and where they are doing business. Examples of these guidelines include the stated mission, vision, the identity, and overall goals. Companies formulate the mission, vision, goals and strategies in line with their organizational culture. READ MORE

4. 38. Consumption in life transition : How do unemployed consumers behave in the marketplace?

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Cecilia Sihvo; Diana Mesanovic; [2010]
   Keywords : life transition; consumer identity; consumption; social class; the self- concept; the extended self; resistance; consumer resistance; escaping the market; desires; consumer desire; purchase decision; consumer decision; experience; impulse buying; consumer; involvement; methods; preparations; temptations; collecting information; priorities; everyday life resistance; reversed habitual decision making; the process of consumption in life transition.; livsförändring; konsument identitet; konsumtion; samhällsklass; självuppfattning; utökat ego; motstånd; konsument motstånd; fly från marknaden; begär; konsument begär; köpbeslut; konsument beslut; upplevelse; spontanköp; konsument; involvering; metoder; förberedelser; frestelser; samla information; prioriteringar; vardags motstånd; omvänt rutin besluts genomförande; konsument processen under en livsförändring.;

   Abstract : Background: We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. READ MORE

5. 39. Employee Branding at a pharmaceutical company

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Mikael Erik Niclas Törnqvist Thorsén Månsson; [2010]
   Keywords : employee branding; psychological contract; branding; internal communication; desired brand image; corporate values;

   Abstract : This bachelor thesis in business administration investigates the employee branding process of Company X in order to gain an understanding of how the company works with and can utilize this as an efficient tool. Recent research shows that Swedish companies that focus on building their brands are more profitable than companies that do not. READ MORE

6. 40. A business model shaped by technology : A case study of EMI Records

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Johan Sjöberg; Adam Tapper; [2009]
   Keywords : Business model; technological change; drivers of change; record company; music industry; EMI; Affärsmodel; EMI; Skivbolag; Musikindustrin;

   Abstract : How the record company EMI records have change thier business model due to technological improvements. ... READ MORE