Essays about: "EMM"

Showing result 31 - 35 of 160 essays containing the word EMM.

  1. 31. Customers’ buying behaviour   toward premium dog food brands -   A case study of Bozita Robur

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management); IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Christofer Nilsson; Anastasiia Liashchenko; Rebecka Andreasson; [2010]
    Keywords : dog food marketing research pet;

    Abstract : Purpose: The purpose of this thesis is to contribute to knowledge of customers’ buying behaviour toward premium dog food by examining their brand associations and how these are shaped by using Bozita Robur as a case study. Background: Market for dog food has increased heavily during the last decades what made knowledge of underlying driving forces of dog food consumption crucial for dog food producers. READ MORE

  3. 32. Brand Management : A qualitative study on branding in a SME

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Karl Bergström; Jens Landgren; Felix Müntzing; [2010]
    Keywords : Brand Management; branding SME;

    Abstract : Purpose The purpose of this thesis is to investigate how branding is exercised in a SME and to develop a model for how SMEs can implement branding. This means that we will especially focus on aspects that are important for a SME when building and strengthening a brand. READ MORE

  4. 33. Implementing Automated Trading Systems in The Swedish Financial Industry : Establishing a Framework for Successful Diffusion

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Markus Salmela; Rickard Ström; [2010]
    Keywords : Innovation; Diffusion; Implementation; Automated Trading Systems ATS ; Technical Trading; High Frequency Trading HFT ; Direct Market Access DMA ; Competence-sharing; Complexity of Implementation; Successful Diffusion: A Framework;

    Abstract : Purpose: Our main purpose is to explore, describe and analyze the organizational conduct when implementing automated trading systems (ATS) in companies, investigate the organizational challenges arising from this, and the effects these have on a successful diffusion. As the extent of implementing ATS in the Swedish financial industry has not been explored to any greater extent, it is therefore also imperative to explore this; which will be seen as a secondary purpose to this article. READ MORE

  5. 34. ICOM : A study on leadership and feedback within a communication company

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Camilla Englund; Anna Wredenberg; Linnéa Hallberg; [2010]
    Keywords : Authentic leadership; transformational leadership; feedback; performance review; ICOM and IKEA;

    Abstract : Background IKEA Communications (ICOM) is IKEA’s communication company which creates communication tools, such as the IKEA catalogue and brochures. The company also functions as IKEA’s internal communication agency. In 2008, ICOM went through a reorganization adopting a matrix structure. READ MORE

  6. 35. Relationship Marketing in the Travel Industry : A Two Sided Perspective

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Jessica Nordlöf; Matilda Svensson; Emily Frost; [2010]
    Keywords : relationship marketing; travel agencies; customer relationships; customer life cycle; customer retention;

    Abstract : The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers. Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. READ MORE