Essays about: "Internet customer satisfaction"

Showing result 16 - 20 of 42 essays containing the words Internet customer satisfaction.

  1. 16. Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Adrià Izquierdo Pastor; [2014]
    Keywords : Online personalization; online one-to-one communication; online personalized recommendations; online personalized promotions; online retargeting; personalized email marketing; online customer retention; online customer loyal;

    Abstract : Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. READ MORE

  3. 17. Let's Integrate! - A quantitative study on how retail channel integration affects consumer's satisfaction, offer perception and the value of the shopping trip itself

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elias Säfwenberg; [2014]
    Keywords : Retailing; Channel Integration; Omni Channel; Multichannel; Consumer Satisfaction;

    Abstract : Retailing is a tough business; changing consumer trends and technological improvements constantly pressure retailers to improve their offerings. With the proliferation of the mobile internet retailers are scrambling to offer their customers more and more touch points to interact. READ MORE

  4. 18. Determinants of satisfaction, loyalty and willingness to pay in subscription based streaming services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Ström; Kelly Bueno Martínez; [2013]
    Keywords : satisfaction quality loyalty wtp willingness to pay;

    Abstract : In an era of rapid change the multimedia content distributors have seen business model after business model become obsolete because of piracy. The rise of subscription based streaming services using a business model of a monthly subscription with access to a large library of content has brought hope of a promising future. READ MORE

  5. 19. "What kinds of rhetorical strategies promote and impede value co-creation experience in the online collaborative innovative communities?" : Case study: Salesforce.com

    University essay from Handelshögskolan; Avdelningen för företagsekonomi

    Author : Natallia Patapchuk; [2013]
    Keywords : Rhetorical Strategies; Value Co-creation; Online Collaborative Innovative Communities; Crowdsourcing;

    Abstract : Introduction: The Internet facilitates the innovation between external stakeholders and companies. For this purpose, companies have constructed online platforms, which help to form collaborative communities. READ MORE

  6. 20. Micro environmental influence on the  International Marketing Strategy of Swedish companies in Norway

    University essay from Institutionen för marknadsföring (MF)

    Author : Elisabeth Tabetando; [2013]
    Keywords : Micro environmental factors; International Marketing Strategy; Value-adding; Competitors; Customers; Sweden; Norway; Logent AB; Emballator Lagan Plast; Trioplast AB;

    Abstract : AbstractCourse: 4FE02E, Graduation WorkLinnaeus University, School of Business and Economics, June, 3, 2013.Level: MasterAuthors: Elizabeth Atem TabetandoSupervisor: DR Anders PehrssonExaminer: DR Sarah PhilipsonTitle: Micro Environmental Factors’ Influence on the International Marketing Strategy of Swedish Companies in Norway. READ MORE