Essays about: "environment ikea"

Showing result 21 - 25 of 71 essays containing the words environment ikea.

  1. 21. Challenges of transforming a Business Model to a Sustainable Business Model - A case study based on IKEA and Tetra Pak

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Martin Alexander Schneider; Viviana Bermudez; [2018]
    Keywords : Sustainability; Business Model; Sustainable Business Model; Challenges; IKEA; Tetra Pak; Business and Economics;

    Abstract : Climate change, poverty, inequality and the increase of strict regulations - these are just a few of the factors contributing to the rise of sustainability in today’s corporate environment. As society and the worldwide population are affected by these omnipresent changes, it becomes inevitable for companies to transform their business models in order to respond to demands concerning sustainability. READ MORE

  3. 22. The User Value of Speech Recognition at Home

    University essay from Lunds universitet/Innovationsteknik

    Author : Maria Blomberg; Albert Johansson; [2018]
    Keywords : Speech Recognition; Means-End Chain; User Value; Smart Home; Voice Control; Technology and Engineering;

    Abstract : Humans have interacted using speech for thousands of years. Since the middle of last century, humans have been able to interact with computers using speech. Recent investments in speech recognition have resulted in the technology making its way into the homes of mainstream consumers. READ MORE

  4. 23. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  5. 24. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Katharina Bierling; Alexandra Hagman; [2018]
    Keywords : Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

    Abstract : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. READ MORE

  6. 25. Bridging the digital and physical worlds : The deployment of augmented reality in a retail setting – a case study on IKEA

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Arestav; Sara Åström; [2018]
    Keywords : Marketing strategies; Augmented Reality; Customer Experience; AR Deployment; Retail industry;

    Abstract : Developments in digital marketing are putting pressure on companies to keep up in the rapidly changing market environment. To do so, companies must take proactive steps in identifying new strategies to optimize their customers’ experiences in a digital era of increasing customer demands for online solutions. READ MORE