Essays about: "organizational identity orientation"

Showing result 1 - 5 of 7 essays containing the words organizational identity orientation.

1. 1. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

3. 2. Engagement between diverse SOGIESC and humanitarian actors for inclusive protection : The case of Lebanon

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Paula Bariani; [2023]
   Keywords : inclusion; SOGIESC; LGBT; inter-organizational engagement; collaboration; protection; Lebanon; localization; intersectionality; humanitarian;

   Abstract : Practitioners and academics agree that greater engagement between local diverse SOGIESC (sexual orientation, gender identity, gender expression and sex characteristics) actors (LDSA) and international humanitarian actors (IHA) is needed to make humanitarian responses more inclusive. Despite sector-wide commitments to inclusion and localization, there is a persistent uncertainty about how to meaningfully engage with each other, particularly in insecure contexts. READ MORE

4. 3. The Effects of National and Organizational Culture on the Onboarding Process for Engineers in Multinational Midsize Companies : A Qualitative Analysis of the Onboarding Process at Zound Industries

   University essay from KTH/Lärande

   Author : Sabina Permats; Olle Östman Ellisson; [2021]
   Keywords : Engineers; identity; leadership; multinational midsize companies; onboarding process; organizational culture; organizational structure;

   Abstract : The necessity for a cohesive onboarding process in multinational, midsize companies has become increasingly apparent as globalization and professionalization makes requests for key talents more demanding. This study has focused on how national, and organizational culture affect the onboarding process, and how it can be adapted to increase cohesiveness on a multinational level, with respect to technology-oriented professions. READ MORE

5. 4. Businesses intruding on the welfare state arena : A study of how CSR within education can be seen as legitimate business practice

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Caroline Kolmodin Palm; Fredrika Jonzon; [2017]
   Keywords : CSR; legitimacy; institutional theory; organizational identity; organizational identity orientation;

   Abstract : In coordinated market economies, the role distribution is clear: the state provides welfare services and businesses conduct business. In the welfare state of Sweden, however, businesses address social issues and thus transcend their traditional role. READ MORE

6. 5. Message In A Bottle

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ioannis Petalidis; Helena Storsten; [2014]
   Keywords : Brand Identity; SME; Brand identity creation; brand personality; organizational identity; brand as a symbol; brand as a product; Business and Economics;

   Abstract : Purpose: The purpose of this study is to gain an understanding on how SMEs can position themselves through brand identity, by investigating their strategic approach to brand identity creation and development. Methodology: This research is based on an exploratory case study with an iterative approach. READ MORE