Essays about: "sweden long term orientation"

Showing result 6 - 10 of 25 essays containing the words sweden long term orientation.

  1. 6. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  3. 7. Why Wait Until It’s Too Late? - How do the challenges deriving from the adoption of a reactive approach to Market Orientation affect the transitioning process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Esteban Guerrero; Patrik Ignatius; [2017]
    Keywords : Reactive and Proactive Market Orientation; Regulation; Innovation; Cultural Transformation; Technology; Financial Industry; Front End of Innovation; New Service Development; Business and Economics;

    Abstract : Research question-/s: Incumbents in the financial industry - what are the challenges faced in the beginning of a reactive transition to Market Orientation and how do these influence the process? Methodology: The case study was conducted in a global financial service provider based in Sweden. The research takes a qualitative approach which follows an inductive method with small elements of deduction. READ MORE

  4. 8. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

  5. 9. The need to foster self-efficacy among students : A multidimensional picture of Jönköping International Business School society

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Pavel Yanev; Petar Tsenkov; [2016]
    Keywords : Key words: entrepreneurial intentions; self-efficacy; Hofstede s cultural dimensions;

    Abstract : Entrepreneurship is defined as the process of developing, organizing, and managing a new business venture. It is considered as a process of great importance because it improves economic growth, prosperity, innovation and employment. READ MORE

  6. 10. Sustainability: Towards a Common Understanding - Case study of an international logistics chain between Sweden and Brazil

    University essay from Göteborgs universitet/Graduate School

    Author : Marie Alderman; Ekaterina Ilina; [2014-12-12]
    Keywords : sustainability; logistics chain; perceptions; stakeholders; institutions; emerging markets;

    Abstract : In pace with a growing awareness of sustainability, companies have started to adapt this concept into their corporate strategies. But today’s lack of a common understanding of the concept based upon the specific industry and resources available, results in segmented and dispersed strategies. READ MORE